Alex
Murrell

Design


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Mini Roof Design
Las Iguanas & Pulp
Business Cards
Reload
Score For the17
Fizz Gallery
Lonely Planet Adverts
Running Through My Mind
Deforestation
Sci Techno
Gabbie Gardner
Small World
New Dimensions
ArjoWiggins
Flairware
Me Posters
City Associates
Pixel Portraits
Lonely Planet Spreads

 
 
 
Competition brief: To design an identity, stationery, advertising & corporate literature for a science & technology engineering firm.

The Logo is based on a spiral created from the fibonacci sequence.
Corporate Brochure.
Spreads in the brochure were based on the grid used to create logo's spiral.

The squares increase in size according to the fibonacci sequence.

The annual report broke up monotonous tabular data with large pull quotes, graphic charts & imagery.