Be the 4%

In January 1991, Brian Eno appeared on BBC Radio 4’s Desert Island Discs.
Isolated on an imaginary island, Brian selected his eight songs, chose his book and decided on a luxury item.

As usual though, it was the connecting conversation that was the most interesting.

During one segment, Brian explained that as a young musician he had imposed a rule on his song writing. The rule simply stipulated that he was not allowed to use the words I, us or we.

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Hey. I’m Alex Murrell. I'm a Planner at Epoch Design in Bristol where I help deliver highly creative, innovative and effective pack, instore and online communications for some of the world’s biggest FMCG brands. Want to know more? You can find me on Twitter or LinkedIn.

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