We believe we work in turbulent times.
A quick skim of the industry press and you’ll learn that ecommerce is upending retail. Social media is uprooting advertising. Private labels are replacing brands. Advertising is dying. And TV is dead.
We believe change is the new normal. That its pace is accelerating. That technological adoption is faster than ever. That unicorn company’s are constantly being born. And that incumbents are being killed at breakneck pace.
So we hyperventilate. We panic. We rush to the new and shiny. We bolt on technological tactics, believing the band aids will save us. From drone delivery to cheap chatbots we are seduced by the superficial.
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