Pete Barry: The Advertising Concept Book

The Advertising Concept Book is entirely written around one of the industry’s most fundamental principles: the idea comes before the execution.

In an age of increasing time pressures and decreasing budgets, it’s a lesson that is often ignored. So it bares repeating: “think now, design later”.

Aimed at students the book covers all areas of creative development. From generating concepts to writing taglines Pete Barry manages to distill a complex field into a simple set of guiding rules.

Highly recommended.

Buy a copy here.

Hey. I’m Alex Murrell. I'm a Planner at Epoch Design in Bristol where I help deliver highly creative, innovative and effective pack, instore and online communications for some of the world’s biggest FMCG brands. Want to know more? You can find me on Twitter or LinkedIn.

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