Strategy vs tactics

The following excerpt is taken from a Seth Godin blog post titled ‘The difference between strategy and tactics’:

“Here’s the difference: The right strategy makes any tactic work better. The right strategy puts less pressure on executing your tactics perfectly.

Here’s the obligatory January skiing analogy: Carving your turns better is a tactic. Choosing the right ski area in the first place is a strategy. Everyone skis better in Utah, it turns out.”

Strategy is the long game. It’s the broad, overarching direction. It’s the big decisions. Tactics is the short game. The individual moves. The many, small decisions that move you towards the bigger goal.

Dave Trott puts it best:

The best strategists do the ‘what’ and let the tacticians do the ‘how’.

Hey. I’m Alex Murrell. I'm a Planner at Epoch Design in Bristol where I help deliver highly creative, innovative and effective pack, instore and online communications for some of the world’s biggest FMCG brands. Want to know more? You can find me on Twitter or LinkedIn.

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