The Millennial myth

It seems that a day doesn’t pass without another article hitting the headlines exposing the shortcomings of the Millennial generation. Most of them are nonsense. Even the ones from reputable sources. For example, Time believes that Millennials can’t afford to buy houses because they spend too much money on avocados. And Business Insider blames Millennials for “killing the napkin industry”. In fact, at the time of writing, a Google search for ‘Millennials’ returns over 19,000,000 related articles. 71,000 of them have been published in the last week alone. No wonder The New York Times claimed that the word ‘Millennial’ is monopolising the cultural conversation.

But Millennials are not alone.

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Hey. I’m Alex Murrell. I'm a Planner at Epoch Design in Bristol where I help deliver highly creative, innovative and effective pack, instore and online communications for some of the world’s biggest FMCG brands. Want to know more? You can find me on Twitter or LinkedIn.

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