The two types of lie

Bob Hoffman writing on his blog, The Ad Contrarian:

“There are two types of lies. Lies of commission (when you say something that isn’t true) and lies of omission (when you neglect to say something that is true.)”

Hey. I’m Alex Murrell. I'm a Planner at Epoch Design in Bristol where I help deliver highly creative, innovative and effective pack, instore and online communications for some of the world’s biggest FMCG brands. Want to know more? You can find me on Twitter or LinkedIn.

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