Three steps of crisis management

Scott Galloway, clinical professor of marketing at the New York University Stern School of Business, provides a beautifully simple playbook for crisis management:

“There are only 3 things, just 3, to remember about crisis management:

  1. Acknowledge the issue
  2. Top guy / gal takes responsibility
  3. Overcorrect.”
Hey. I’m Alex Murrell. I'm a Planner at Epoch Design in Bristol where I help deliver highly creative, innovative and effective pack, instore and online communications for some of the world’s biggest FMCG brands. Want to know more? You can find me on Twitter or LinkedIn.

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