Disparate connections

In Creative Curiosity, we described how many believe that truly creative people are constantly absorbing information from diverse fields.

But the creative mind doesn’t just take information in.

It digests it and, more importantly, spots connections where others may not.

From ‘A Technique for Producing Ideas’:

“The capacity to bring old elements into new combinations, depends largely on the ability to see relationships.

Here, I suspect, is where minds differ to the greatest degree when it comes to the production of ideas. To some minds each fact is a separate bit of knowledge, To others it is a link in a chain of knowledge. It has relationships and similarities. It is not so much a fact as an illustration of a general law applying to a whole series of facts.

The point is, of course, that when relationships of this kind are seen they lead to the extraction of a general principle. This general principle when grasped, suggests the key to a new application, a new combination, and the result is an idea.

Consequently, the habit of mind which leads to a search for relationships between facts becomes of the highest importance in the production of ideas.”

John Hegarty puts it succinctly in Hegarty on Creativity:

“In the end, everything is connected and the more connections you make the more interesting your work will become.”

Hey. I’m Alex Murrell. I'm a Planner at Epoch Design in Bristol where I help deliver highly creative, innovative and effective pack, instore and online communications for some of the world’s biggest FMCG brands. Want to know more? You can find me on Twitter or LinkedIn.

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