“Much today is written about collaboration and the need to work or brainstorm with others in order to to bring an idea to fruition.
It’s all very friendly and inclusive but be careful: Collaboration can easily turn into consensus.
Which rapidly becomes ordinary. Sitting around on beanbags holding hands and having a happy-clappy meeting will not lead to greatness.
Some people believe you can create brilliance by brainstorming with lots of people.
Well, you can’t.”