From Episode 2 of the “Driving better growth” podcast from David Aaker’s agency, Prophet:
“There’s different flavours of growth.
So we look at organic growth as being trying to squeeze a little bit more out of an existing business model, an existing set of customers, an existing set of products and services.
Maybe more adjacent growth can be more transformative in nature, maybe a new business model, new channels, new products and services.
And then of course there’s M&A (mergers and acquisitions) which can supercharge growth in either area.”
Listen to the episode in full here.
The excerpt that I’ve quoted starts around 2 minutes 30 seconds.