https://www.alexmurrell.co.uk/articles daily 0.75 2026-07-27 https://www.alexmurrell.co.uk/articles/marketings-misleading-metric monthly 0.5 2026-07-27 https://www.alexmurrell.co.uk/articles/thinking-rationally-about-emotion monthly 0.5 2025-08-30 https://www.alexmurrell.co.uk/articles/the-age-of-average-encore monthly 0.5 2025-11-19 https://www.alexmurrell.co.uk/articles/the-age-of-average monthly 0.5 2026-07-09 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/14b4aa2e-c990-481b-b710-83ce32052a0a/Most+Wanted.jpg Articles - The age of average - Make it stand out Komar and Melamid, People’s Choice https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/44325ee7-602e-46ab-89bc-bc37c7f58d62/The+Age+of+Average_0009_Interiors+-+Homes.jpg Articles - The age of average - Make it stand out International Airbnb Style https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/5f34eabb-d900-4bca-a9a5-751e192b7b3f/The+Age+of+Average_0010_Interiors+-+Coffee+shops.jpg Articles - The age of average - Make it stand out AirSpace https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/22c63688-9507-4a98-ab95-02017ef800c2/The+Age+of+Average_0011_Exteriors+-+Skylines.jpg Articles - The age of average - Make it stand out The generic city https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/624d1c73-6f4e-43ea-b3fd-d3ebd144ac00/The+Age+of+Average_0012_Exteriors+-+Apartments.jpg Articles - The age of average - Make it stand out America’s five-over-one architecture https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/9afc9fcc-13dc-4522-8efc-8755bb4cca7f/The+Age+of+Average_0008_Cars+-+Form.jpg Articles - The age of average - Make it stand out The wind tunnel effect (Source: Adrian Hanft, User Zero) https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/b0a5f012-0cd4-41be-a2f5-4910ebda8495/The+Age+of+Average_0007_Cars+-+Logos.jpg Articles - The age of average - Make it stand out The “blanding” of automotive brand identities https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/ce2887b1-08ed-4561-b0df-9de2050f0d6e/The+Age+of+Average_0005_People+-+Celebrities.jpg Articles - The age of average - Make it stand out Instagram Face https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/8ed3f2bb-b5e9-40b0-b25e-3a8decfc32a5/The+Age+of+Average_0004_Films.jpg Articles - The age of average - Make it stand out Christophe Courtois’ cinematic clichés https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/b7838ce0-218d-46ca-aff4-cda5c6dc6941/The+Age+of+Average_0002_Books+-+Non-fiction.jpg Articles - The age of average - Make it stand out Sweary self-help books https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/4a65c0b3-9da3-4672-983a-94a4d579cd5b/The+Age+of+Average_0001_Brands+-+Cosmetics.jpg Articles - The age of average - Make it stand out Shelfies https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/2dc85b51-d3f5-439f-9c20-3b6486454d95/The+Age+of+Average_0000_Brands+-+Toothbrushes.jpg Articles - The age of average - Make it stand out The homogeneity of modern brands https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/495db714-2e33-43a9-a869-df5ce4118b49/The+Age+of+Average_0006_People+-+Influencers.jpg Articles - The age of average - Make it stand out UGC all looks the same (Source: Insta Repeat) https://www.alexmurrell.co.uk/articles/how-to-ride-a-recession monthly 0.5 2022-09-08 https://www.alexmurrell.co.uk/articles/whats-the-big-idea monthly 0.5 2022-11-05 https://www.alexmurrell.co.uk/articles/the-errors-of-efficiency monthly 0.5 2022-11-05 https://www.alexmurrell.co.uk/articles/adland-is-an-island monthly 0.5 2021-06-24 https://www.alexmurrell.co.uk/articles/the-forecasting-fallacy monthly 0.5 2022-11-05 https://www.alexmurrell.co.uk/articles/the-pitfalls-of-purpose monthly 0.5 2020-08-04 https://www.alexmurrell.co.uk/articles/big-questions-for-big-data monthly 0.5 2022-11-05 https://www.alexmurrell.co.uk/articles/magpie-marketing monthly 0.5 2023-02-17 https://www.alexmurrell.co.uk/articles/the-ageism-in-advertising monthly 0.5 2024-04-17 https://www.alexmurrell.co.uk/articles/the-digital-dark-side monthly 0.5 2020-03-29 https://www.alexmurrell.co.uk/articles/The-millennial-myth monthly 0.5 2020-09-22 https://www.alexmurrell.co.uk/summaries daily 0.75 2026-07-27 https://www.alexmurrell.co.uk/summaries/james-hurman-and-peter-field-the-effectiveness-code monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1784628953722-9L2Z7THRTXWYQAJPTMYX/TheEffectivenessCode_0.jpg Summaries - James Hurman and Peter Field, The Effectiveness Code - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/5cd580b0-f536-4f47-9834-d6e03f75b8b5/TheEffectivenessCode_1.jpg Summaries - James Hurman and Peter Field, The Effectiveness Code - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/e896cc20-030a-4aed-b986-05f37440c68d/TheEffectivenessCode_2.jpg Summaries - James Hurman and Peter Field, The Effectiveness Code - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/f1e44317-6d27-4cbd-98ad-4c3904717541/TheEffectivenessCode_3.jpg Summaries - James Hurman and Peter Field, The Effectiveness Code - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/89c21b92-efe9-48a4-9246-1d340192dd48/TheEffectivenessCode_4.jpg Summaries - James Hurman and Peter Field, The Effectiveness Code - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/wiemer-snijders-eat-your-greens monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1783941224349-O07PUCTAQQFGIEKE1JXP/Eat+Your+Greens.jpg Summaries - Wiemer Snijders, Eat Your greens - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/les-binet-and-sarah-carter-how-not-to-plan monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1761663794957-XJ2M7GJCXGDIU5YKE8GR/HowNotToPlan.jpg Summaries - Les Binet and Sarah Carter, How Not To Plan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/stephen-king-a-masterclass-in-brand-planning monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1731852458118-LFVWFJODYHRRBSVHG09X/Masterclass+In+Brand+Planning.jpg Summaries - Stephen King, A Masterclass in Brand Planning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/862e494e-03a7-478d-8ac3-839dcec63d82/AMasterclassInBrandPlanning_01.jpg Summaries - Stephen King, A Masterclass in Brand Planning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/bba9d399-b84d-4efb-9aff-cc353a817259/AMasterclassInBrandPlanning_02.jpg Summaries - Stephen King, A Masterclass in Brand Planning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/dc281b67-8a50-4d8c-824e-4deee750212b/AMasterclassInBrandPlanning_03.jpg Summaries - Stephen King, A Masterclass in Brand Planning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1b5af655-9690-4954-ab17-b7f4958b3023/AMasterclassInBrandPlanning_04.jpg Summaries - Stephen King, A Masterclass in Brand Planning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/e845aefb-ecd9-49bd-8b2a-dfdc6bea8928/AMasterclassInBrandPlanning_05.jpg Summaries - Stephen King, A Masterclass in Brand Planning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/john-hegarty-hegarty-on-creativity monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1718886990238-FK1QKREEVNT138BDN6AQ/HegartyOnCreativity.jpg Summaries - John Hegarty, Hegarty on Creativity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/malcolm-gladwell-the-tipping-point monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1717947023448-YQNP9BWV6T862TZ0MUPG/TheTippingPoint.jpg Summaries - Malcolm Gladwell, The Tipping Point - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/andrew-boulton-copywriting-is monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1709033936235-O3QLOF5K8T9UMWEIAH4T/Website_CopywritingIs.jpg Summaries - Andrew Boulton, Copywriting Is… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/andy-nairn-go-luck-yourself monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1698078011705-I9DUURCVSZEBR9PPZEM7/Website_GoLuckYourself.jpg Summaries - Andy Nairn, Go Luck Yourself - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/the-b2b-institute-2030-b2b-trends monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1696348841253-0X1TYZT26S1EWXMVDWLS/2030+B2B+Trends.jpg Summaries - The B2B Institute, 2030 B2B Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/0tanhtjmn6wll8wzgrdngrxt485asn monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1683387919626-Y656YWFMOJI0MKZUM24V/TheCaseForCreativity2.jpg Summaries - James Hurman, The Case For Creativity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/cass-sunstein-and-richard-thaler-nudge monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1680186399082-1DMABMUCT13R9I2S1673/Website_Nudge.jpg Summaries - Cass Sunstein and Richard Thaler, Nudge - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/jerry-z-muller-the-tyranny-of-metrics monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1677834045130-LZV1EJUIBD5PQXD7PQUM/Website_Summary_TyrannyOfMetrics+copy.jpg Summaries - Jerry Z. Muller, The Tyranny of Metrics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/jenni-romaniuk-and-byron-sharp-how-brands-grow-part-2 monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1675803094579-PE545491QH313BS9U7RJ/Website_HBG2.jpg Summaries - Jenni Romaniuk and Byron Sharp, How Brands Grow Part 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/dave-trott-predatory-thinking monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1667684294166-Q76BEO75CNTZQS16NRZH/PredatoryThinking_Website.jpg Summaries - Dave Trott, Predatory Thinking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/george-lois-damn-good-advice monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1661933208685-BGHL90X7T89WGSW7BXTY/Damn+Good+Advice+02.jpg Summaries - George Lois, Damn Good Advice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/cathy-oneil-weapons-of-math-destruction monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1658059525641-VKYW6DC6VF1URAIN7YWT/Website_Summaries_WMDs.jpg Summaries - Cathy O’Neil, Weapons of Math Destruction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/richard-rumelt-good-strategy-bad-strategy monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1645097892671-4OWOTJLWZ54WW8YAI443/Website_Summaries_GSBS.jpg Summaries - Richard Rumelt, Good Strategy Bad Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/paul-feldwick-the-anatomy-of-humbug monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1639307170912-TWQ376HSOO33S9AMAR5D/Website_Summaries_AnatomyOfHumbug.jpg Summaries - Paul Feldwick, The Anatomy of Humbug - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/les-binet-and-peter-field-the-long-and-the-short-of-it monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1632323536640-BB6YMTFFKQZ7UHIVF6DJ/Website_Summaries_TheLongAndTheShortOfIt.jpg Summaries - Les Binet and Peter Field, The Long and the Short of It - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/ryan-wallman-delusions-of-brandeur monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1631050177236-ASPYZ5ZLYQERT2EWNX4S/Website_Summaries_DelusionsOfBrandeur.jpg Summaries - Ryan Wallman, Delusions of Brandeur - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1631050233325-5SFVN2TIBZX8C12KZARD/Delusions+of+Brandeur+01.jpg Summaries - Ryan Wallman, Delusions of Brandeur - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1631050562503-6WYGGAFDHV5N5CC76EFH/Delusions+of+Brandeur+02.jpg Summaries - Ryan Wallman, Delusions of Brandeur - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1631050654119-MK2Q431L2K5F32VWUL6E/Delusions+of+Brandeur+03.jpg Summaries - Ryan Wallman, Delusions of Brandeur - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1631050722003-247KDS0MJ58YAURN7WW1/Delusions+of+Brandeur+04.jpg Summaries - Ryan Wallman, Delusions of Brandeur - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1631051110840-I2350ESSSRIYTBQ4BB4X/Delusions+of+Brandeur+05.jpg Summaries - Ryan Wallman, Delusions of Brandeur - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/byron-sharp-how-brands-grow monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1629130557388-FN172CZ7SM4GL50KU3C9/How+Brands+Grow.jpg Summaries - Byron Sharp, How Brands Grow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/xwbfpy43vzmwcog61s4goz6uc9dlt2 monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1624479493976-NPGQPNMPTTL7VUH9A7KG/Website_Summaries_Heath.jpg Summaries - Robert Heath, Seducing the Subconscious - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/rory-sutherland-alchemy monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1624479832313-O3N4HKYU1XBLS2YB6I70/Website_Summaries_Sutherland.jpg Summaries - Rory Sutherland, Alchemy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/paul-arden-its-not-how-good-you-are-its-how-good-you-want-to-be monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1624479878932-53J22OGSH51BPR42X8OU/Website_Summaries_Arden.jpg Summaries - Paul Arden, It's Not How Good You Are, It's How Good You Want To Be - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/the-b2b-institute-the-5-principles-of-growth-in-b2b-marketing monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1624480208362-V9AUVES8IJRDLR99P9KD/Website_Summaries_LinkedIn.jpg Summaries - The B2B Institute, The 5 Principles Of Growth In B2B Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/daniel-kahneman-thinking-fast-and-slow monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1624480105165-XOC2NGCW2ERTBYHCG7WK/Website_Summaries_Kahneman.jpg Summaries - Daniel Kahneman, Thinking Fast and Slow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/william-poundstone-priceless-the-hidden-psychology-of-value monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1624480558165-OC8C04WZNACOLU04VOOC/Website_Summaries_Poundstone.jpg Summaries - William Poundstone, Priceless: The Hidden Psychology of Value - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/james-webb-young-a-technique-for-producing-ideas monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1624480816987-Z8IUV8DYC3V6S4SX6Y9J/Website_Summaries_Young.jpg Summaries - James Webb Young: A Technique for Producing Ideas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/phil-barden-decoded monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1624480658543-CZH7JJUBS6EC00QSUPHL/Website_Summaries_Barden.jpg Summaries - Phil Barden, Decoded - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alexmurrell.co.uk/summaries/david-a-aaker-building-strong-brands monthly 0.5 2026-07-27 https://images.squarespace-cdn.com/content/v1/5e13762b05aeab4478a071d5/1624481049381-RUFU1BFC8T27FRFHJXMB/Website_Summaries_Aaker.jpg Summaries - David A. 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