Published in 2019, Orlando Wood’s book ‘Lemon’ uses a unique mix of neuroscience, art history and advertising effectiveness research to shows how an increase in abstract, left-brain thinking has spread across business and popular culture, undermined creativity and made advertising less effective. I’ve summarised the book for those who haven’t read it.

Sir John Hegarty was a founding member of Saatchi & Saatchi, TBWA London and Bartle Bogle Hegarty. In his book Hegarty on Creativity the advertising legend issues 50 thoughts on creative thinking. Here’s my favourite 6.

In 2021 Andy Nairn, the founder of advertising agency Lucky Generals, published Go Luck Yourself. The book covers 40 ways in which a brand can stack the odds in their favour.

In 2016 James Hurman published “The Case For Creativity”. The book aims to answer a s seemingly simple question, does creativity make advertising more effective? Here’s three lessons from the book for those who haven’t read it.

In Predatory Thinking, Dave Trott offers a masterclass in how to outwit the competition. The book draws lessons from from philosophy, military combat & colourful characters such as Picasso and Socrates. Here’s five things I learnt.

George Lois is a member of the Art Directors Hall of Fame, the Advertising Hall of Fame and the Copywriters Hall of Fame. His book, Damn Good Advice is full of lessons learnt from a career as one of world’s most famous ad executives. This summary highlights five of my favourites.

In “It's Not How Good You Are, It's How Good You Want To Be” the late Paul Arden, Creative Director at Saatchi and Saatchi, offers up some of the lessons he learnt during a lifetime in advertising. Here’s 10.

James Webb Young believed that the production of ideas was as definite as the production of Fords. In 1942, he published his five-step process in the book A Technique For Producing Ideas. I’ll summarise it here for those who haven’t read it.