How Brands Grow Park 2 is written by Jenni Romaniuk and Byron Sharp of the Ehrenberg-Bass Institute. Where the original book covered the theory of how brands grow, Part 2 explores how to put this theory into practice. I’ll summarise it here for those who haven’t yet read it.

Since 2010, Professor Byron Sharp’s book How Brands Grow has become one of marketing’s most influential texts. It concludes with 11 law-like patterns, discovered by analysing data spanning many decades, countries & categories. I’ll summarise the laws, along with a supporting quote, here.