Summaries
Authors
- Alan Cooper 1
- Andrew Boulton 1
- Andy Nairn 1
- Byron Sharp 2
- Cass Sunstein 1
- Cathy O'Neil 1
- Daniel Kahneman 1
- Dave Trott 1
- David A. Aaker 1
- George Lois 1
- James Hurman 2
- James Webb Young 1
- Jenni Romaniuk 1
- Jerry Z. Muller 1
- John Hegarty 1
- Jon Lombardo 2
- Jon Steel 1
- Les Binet 3
- Malcolm Gladwell 1
- Orlando Wood 1
- Paul Arden 1
- Paul Feldwick 1
- Peter Field 3
- Peter Weinberg 2
- Phil Barden 1
- Richard Rumelt 1
- Richard Shotton 1
- Richard Thaler 1
- Robert Heath 1
- Rory Sutherland 1
- Ryan Wallman 1
- Sarah Carter 1
- Stephen King 1
- Wiemer Snijders 1
- William Poundstone 1
Rory Sutherland, Alchemy
In his book Alchemy, the Ogilvy Vice Chairman, Rory Sutherland describes the surprising power of ideas that don’t make sense. In the opening pages Rory lists 11 rules of Alchemy. I’ll summarise them here in case anyone finds them useful.