Summaries
Authors
- Alan Cooper 1
- Andrew Boulton 1
- Andy Nairn 1
- Byron Sharp 2
- Cass Sunstein 1
- Cathy O'Neil 1
- Daniel Kahneman 1
- Dave Trott 1
- David A. Aaker 1
- George Lois 1
- James Hurman 2
- James Webb Young 1
- Jenni Romaniuk 1
- Jerry Z. Muller 1
- John Hegarty 1
- Jon Lombardo 2
- Jon Steel 1
- Les Binet 3
- Malcolm Gladwell 1
- Orlando Wood 1
- Paul Arden 1
- Paul Feldwick 1
- Peter Field 3
- Peter Weinberg 2
- Phil Barden 1
- Richard Rumelt 1
- Richard Shotton 1
- Richard Thaler 1
- Robert Heath 1
- Rory Sutherland 1
- Ryan Wallman 1
- Sarah Carter 1
- Stephen King 1
- Wiemer Snijders 1
- William Poundstone 1
Richard Rumelt, Good Strategy Bad Strategy
Richard Rumelt is Professor of Business & Society at UCLA. In 2011 his book Good Strategy Bad Strategy brought clarity to the theory of strategy and illustrated it with practical examples. I’ll summarise its central themes for those who haven’t read it.