Summaries
Authors
- Alan Cooper 1
- Andrew Boulton 1
- Andy Nairn 1
- Byron Sharp 2
- Cass Sunstein 1
- Cathy O'Neil 1
- Daniel Kahneman 1
- Dave Trott 1
- David A. Aaker 1
- George Lois 1
- James Hurman 2
- James Webb Young 1
- Jenni Romaniuk 1
- Jerry Z. Muller 1
- John Hegarty 1
- Jon Lombardo 2
- Jon Steel 1
- Les Binet 3
- Malcolm Gladwell 1
- Orlando Wood 1
- Paul Arden 1
- Paul Feldwick 1
- Peter Field 3
- Peter Weinberg 2
- Phil Barden 1
- Richard Rumelt 1
- Richard Shotton 1
- Richard Thaler 1
- Robert Heath 1
- Rory Sutherland 1
- Ryan Wallman 1
- Sarah Carter 1
- Stephen King 1
- Wiemer Snijders 1
- William Poundstone 1
Les Binet and Sarah Carter, How Not To Plan
In 2010, Les Binet and Sarah Carter began publishing a monthly ‘myth busting’ article for AdMap. 18 years later, and with support from the APG, Binet and Carter collated 66 of these essays to form the book ‘How Not To Plan’. Here’s eight of the book’s lessons that resonated with me most.
Les Binet and Peter Field, The Long and the Short of It
In their book The Long and the Short of It, Les Binet and Peter Field analyse the IPA’s Databank of 996 campaigns that were entered into the IPA Effectiveness Awards between 1980 and 2010. Here’s 8 lessons from the study for those who haven’t yet read the book.
The B2B Institute, The 5 Principles Of Growth In B2B Marketing
Back in 2019 the LinkedIn B2B Institute commissioned the first-ever B2B cut of the IPA dataset. In the report that followed, Les Binet and Peter Field explored the 5 principles of growth in B2B marketing. Here’s a summary.