Summaries
Authors
- Alan Cooper 1
- Andrew Boulton 1
- Andy Nairn 1
- Byron Sharp 2
- Cass Sunstein 1
- Cathy O'Neil 1
- Daniel Kahneman 1
- Dave Trott 1
- David A. Aaker 1
- George Lois 1
- James Hurman 2
- James Webb Young 1
- Jenni Romaniuk 1
- Jerry Z. Muller 1
- John Hegarty 1
- Jon Lombardo 2
- Jon Steel 1
- Les Binet 3
- Malcolm Gladwell 1
- Orlando Wood 1
- Paul Arden 1
- Paul Feldwick 1
- Peter Field 3
- Peter Weinberg 2
- Phil Barden 1
- Richard Rumelt 1
- Richard Shotton 1
- Richard Thaler 1
- Robert Heath 1
- Rory Sutherland 1
- Ryan Wallman 1
- Sarah Carter 1
- Stephen King 1
- Wiemer Snijders 1
- William Poundstone 1
James Hurman and Peter Field, The Effectiveness Code
In 2020, James Hurman and Peter Field partnered with Cannes Lions and WARC to publish The Effectiveness Code. The seminal white paper introduced two important marketing frameworks: Creative Commitment and the Creative Effectiveness Ladder. I’ll summarise both below for those who haven’t read the report.
James Hurman, The Case For Creativity
In 2016 James Hurman published “The Case For Creativity”. The book aims to answer a s seemingly simple question, does creativity make advertising more effective? Here’s three lessons from the book for those who haven’t read it.